Kanye West in Trouble as Adidas Breaks Contract with his Brand

Adidas will stop the Adidas Yeezy business with immediate effect.” A clear statement of the German sports company on its website, in response to the recent controversy surrounding Kanye West.

“The company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” The company is quite clear about it.

Kanye West’s recent anti-Semitic comments are having an immediate effect on many levels. However, the end of his collaboration with Adidas is, without a doubt, the most expensive.

The rapper and the sports brand a successful collaboration for ten years. In fact, in its statement, Adidas revealed that the “short-term negative impact” of this decision will be 250 million dollars by 2022. Forbes even estimates that it will go higher: the amount of money lost could be 400 million by 2023.