Elon Musk’s Explosive Warning: Advertisers May Kill Social Media Giant X

In a recent outburst at the New York Times’ DealBook Summit, Tesla and SpaceX CEO Elon Musk passionately criticized companies participating in an ad boycott against the social media platform X, formerly known as Twitter.

The event saw Musk expressing his disdain for advertisers attempting to leave the platform, accusing them of attempting to blackmail him.

Musk’s remarks were prompted by concerns over antisemitism, including a controversial post he made himself. He apologized for the post, labeling it as one of the “dumbest” things he has ever shared online. However, it was Musk’s response to the advertising boycott, which included major companies like Disney, Apple, and Comcast, that stole the spotlight.

“I don’t want them to advertise,” Musk declared, vehemently opposing any attempts to use advertising as a means of leverage. He even went as far as saying, “If someone is going to blackmail me with advertising or money, go [expletive] yourself.”

The CEO, known for his bold statements, warned that the advertising boycott could spell the demise of X. He stated, “What this advertising boycott is going to do is it’s going to kill the company,” emphasizing that the world would witness advertisers being responsible for the platform’s downfall.

Musk’s visit to Israel, following an earlier incident where he seemed to endorse an antisemitic conspiracy theory, adds a layer of complexity to the situation. Despite his apology for the controversial tweet, the advertising boycott had already gained momentum due to various concerns, including the placement of ads next to Nazi content.

With Musk’s comments potentially alienating advertisers further, the future of X remains uncertain. The platform, which was once heavily dependent on advertising revenue, is grappling with a significant decline in ad earnings.

Musk’s strong stance and the ongoing legal battle with liberal pressure group Media Matters further cloud the platform’s prospects.