[EDITOR’S LENS] Differentiating Popularity and Influence: What Ghanaians Need to Understand

In Ghana’s public space, especially in entertainment, politics, and social media, many people tend to confuse popularity with influence. While the two often overlap, they are not the same. Understanding the difference is crucial in how we support, follow, and even elect individuals to positions of power.

Popularity is visibility.

A popular person is widely known, talked about, or recognised. Popularity can come from talent, controversy, or even mere association with trending issues. For instance, a musician may become popular overnight because of a viral song, or a politician may gain sudden popularity due to a scandal. Popularity gives people attention, but attention alone does not translate into meaningful impact.

Influence is the power to shape decisions.

An influential person goes beyond being known; they can inspire action, change perceptions, and alter behaviour. Influence is tied to credibility, consistency, and trust. For example, a teacher who motivates students to pursue higher education, or a community leader who inspires people to adopt healthier lifestyles, may not be as “famous” as a celebrity, but their influence is life-changing.

The Ghanaian context.

In Ghana, we often mistake viral fame for genuine leadership or authority. Social media has amplified this confusion; anyone who trends is seen as powerful. But a trending name is not the same as an impactful voice. A TikTok, Facebook, Instagram, Snapchat personality with millions of views may be popular, but a policymaker who changes legislation on youth employment wields true influence.

Why this distinction matters.

• For citizens: Recognising influence helps us follow people who create real value, not just noise.
• For brands: Companies waste resources when they hire popular figures who can’t drive consumer behaviour. Choosing influencers with real sway is more effective.
• For governance: Electing leaders based on popularity rather than proven influence is a recipe for disappointment.

In conclusion, Ghana must learn to distinguish between the “loud” and the “impactful.” Popularity fades quickly, but influence leaves a legacy. To progress as a nation, we must celebrate not just those who are known but those who make a difference.