American Rapper Snoop Doggy Dogg Buys Death Row Records

US rapper and entrepreneur Snoop Dogg has acquired Death Row Records, the label that launched his career.

The Californian hip-hop star shot to fame following the Death Row-release of his 1993 hit debut album, Doggystyle.

It featured hits singles such as Gin & Juice, Doggy Dogg World and Murder Was The Case.

Snoop Dogg said the move was an “extremely meaningful moment for me” and he was looking forward to “building the next chapter” of the record label.

‘Future value‘

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” he said in a statement.

“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members.

He later posted an image on Instagram, alongside the caption “Bacc on Death Row”.

Death Row Records was founded in 1992 by Dr Dre, Suge Knight, the DOC and Dick Griffey.

Snoop Dogg was signed after one of his early mixtapes impressed NWA co-founder Dre, who invited him to an audition and then appear on his own debut record, 1992’s The Chronic.

Both debut records went multi-platform and set Death Row on its way to becoming a multi-million dollar business.