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Paradise Pac warns against ambush marketing ahead of Kotoko, Zesco clash in Kumasi

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Paradise Pac warns against ambush marketing ahead of Kotoko, Zesco clash in Kumasi

Paradise Pac warns against ambush marketing ahead of Kotoko, Zesco clash in Kumasi

Paradise Pac Mineral Water, sponsors of Ghanaian giants Asante Kotoko, is warning against ambush marketing ahead of the side’s CAF Confederation Cup tie against Zesco United on Wednesday.

The fast emerging mineral water company owned by Black Stars captain Asamoah Gyan, has vowed to deal with any competitor which takes advantage to sell at the Baba Yara stadium.

Paradise Pac has warned rival companies against the adoption of ambush marketing strategies in their quest to profit from the hugely anticipated clash in Kumasi.

Asamoah Gyan’s manager Samuel Anim Addo has laid down the marker.

“We are sending a message of caution or warning to any other water producing company in the country that they should not come to Baba Yara to sell water, he told GHANAsoccernet.com

“The place is for Paradise Pac. Lets Paradise Pac benefit from our investments. We think all sponsors of clubs should benefit when they associate with any brand.

So that it can tickle down to other clubs.If we ant football to grow, its time we attract corporate sponsorship to the level where we need to.

“I am using our sponsorship with Kotoko to send this message. All club administrators should rally behind Kotoko and help them to win. Apart from winning, we should also help them to maximise.

“As we normalise football, we can bring it back with the right structures and right form. Football can bring a lot of social developments to our country.

Paradise Pac signed a two-deal with the Porcupine Warriors late last year and are keen to have a return on investment.

Kotoko will be seeking their first win in the group stage after losing 1-0 at Sudanese side Al Hilal last week.

Ambush marketing is a prohibited marketing activities which try to take advantage of the huge interest and high profile of an event by creating a commercial association and/or seeking promotional exposure without an authorisation.

Source: GHANAsoccernet.com

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Black Stars to beef up backroom staff ahead of Egypt 2019

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Black Stars to beef up backroom staff ahead of Egypt 2019

Black Stars head coach Kwesi Appiah, has confirmed that additions will be made to the team’s backroom staff ahead of the 2019 Afcon in Egypt.

Appiah has maintained that Ghana’s success at the competition will be dependent on how well the team prepares.

These extra hands are an indicator of what he intends doing.

The core of the additions that will be made will focus on scouting and match review duties.

“Automatically there will be some people to join the technical team.

“I have not yet made up my mind on them but there will also be three scouts to join the team who will be monitoring opponents.

“Hopefully in a week or two things should be put in place.

“We will also have a physical trainer and an analyst coach,” he revealed.

Ghana have been drawn in Group F with neighbours Benin, defending champions Cameroon and debutantes Guinea-Bissau.

Source: citinewsroom.com

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Waris on target as FC Nantes down giants PSG 3-2

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Waris on target as FC Nantes down giants PSG 3-2

Ghana striker Majeed Waris was on target for FC Nantes as they magnificently defeated giants PSG by 3-2 IB the French Ligue 1.

The visitors broke the deadlock of the game through ex Barcelona defender, Dani Alves who dribbled into space just outside the box after a pass from Paredes and then sent a right-footed curler effort to the top-left corner into the host’s net.

Three minutes after, Brazilian defender Diego Carlos powered home captain Rongier’s cross to restore parity for the home side.

One the stroke of half time, Waris tapped home a beautiful connection to make it 2-1 for the Canaries.

Diego Carlos hit his double and the third for FC Nantes in the 52nd minute to leave the visitors wandering on the field.

P.S.G reduced the goal deficit through Guclu in the 89th minute to leave the scoring 3-2.

Waris made way for Limbombe in the 90th minute whiles Enoch Kwateng was introduced into the game in the 87th minutes for former Manchester United and Brazilian defender, Fabio
Da Silva.

Nantes F.C seem comfortably on the league table as they are currently 14th and will play 17th placed Amiens S.C on Sunday in the round 33 game of the ongoing competition.

Source: footballmadeinghana.com

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MOYS denies $8 million budget for Black Stars

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MOYS denies $8 million budget for Black Stars

The Ministry of Youth and Sports (MOYS), has denied media reports, which suggests that, an amount of $8 million, has been budgeted for the senior national team, the Black Stars for their participation in the 2019 Africa Cup of Nations (AFCON) in Egypt.

A statement signed by Mr. Elvis Adjei-Baah, Public Relations Officer (PRO) of MOYS said, “i can say that there is no budget approved yet or in place for the AFCON.

“There is a delegation currently in Abu Dhabi trying to get a camping facility for the national team, so there is no way we would have come up with a budget once that is not even sorted yet.

“Once everything is concluded and is appropriate, we would communicate to the good people of Ghana how much budget has been presented or approved,” it added.

The ministry has come under intense scrutiny in recent times over reports that, $8 million has been budgeted for the Black Stars ahead of their campaign in Egypt.

Source: ghananewsagency.org

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